Chateau Paul Takeover @ Chateau Marmont to re-engage Hollywood with the brand and reestablish a presence in Los Angeles following the Melrose shop makeover - drew 120 VIP attendees including musicians, creatives, actors, directors, and stylists, generating 33.4M in social reach, $727K MIV

Leveraging a major cultural broadcast moment to drive brand visibility and new consumer acquisition. - drove 26K website users within 48 hours, a 59% increase in new U.S. customers, and widespread credited editorial and social coverage.

Using the power of women's media to generate brand awareness via a stylist x brand custom dressing collaboration.   Drove 90 placements in US Media with a reach of 388M + and generated $1.5 M in MIV 

Elevating Brooklyn retailer Friends NYC through integrated PR, commerce and cultural collaborations.

Positioning Elysian through immersive editorial storytelling and cultural travel experiences.

A culture-led experiential campaign introducing Milani Fruit Fetish Lip Oils through a community-driven activation. Partnered with mixed feelings for a co-branded campaign to drive additional awareness with Gen Z consumers and launched a 2-day mobile pop-up in SoHo.