Re-engaging the Los Angeles community following the Melrose Shop makeover and surrounding Sir Paul’s 36hr visit through retail storytelling, VIC gatherings, exclusive press interviews and a VIP cultural gathering. 

Impact Highlights: 

• 120 VIP attendees including actors, directors and stylists
• 33.4M social reach | $727K MIV
• Coverage in The Hollywood Reporter, Women's Wear Daily, Inc. Magazine and C Magazine

Positioning Elysian  through immersive editorial storytelling and cultural travel experiences including New Orleans and Istanbul press trips. 

Impact Highlights: 

• Print and digital features across lifestyle and travel media such as Forbes and T Magazine’s T-List
• Founder and artisan storytelling in long-form editorial coverage such as Town & Country 
• Increased awareness for the brand’s New Orleans retail location via press placements and editor bylines from press trips. 

With an objective to secure high-impact celebrity placement within the U.S music industry on a tight budget, ABR leveraged a major cultural broadcast moment - Super Bowl LIX -  to drive brand visibility and new consumer acquisition via the amplification of a paid celebrity and stylist opportunity. 

Impact Highlights: 

• 26K website users within 48 hours
• +59% increase in new U.S. customers 
• Credited editorial and social coverage

Elevating Brooklyn retailer Friends NYC through integrated PR, commerce and cultural collaborations to build sustained awareness while driving online and in-store traffic. 

Impact Highlights: 

• Strong presence in consumer shopping and gift guide coverage
• Various founder and retail feature stories for key milestones 
• Increased brand visibility and social engagement
• Growth in online traffic and Brooklyn retail footfall